SO WORTH LOVING

So Worth Loving is a lifestyle brand based out of Atlanta, Ga. The mission of So Worth Loving is to encourage self-worth and self-love through story telling and apparel as well as promote a culture of vulnerability. Their branding includes lots of hand written elements and illustrations as well as vibrant and youthful imagery. 

art direction + product design  + social media promotion 
photographer: Ryan James Christopher & Yellow Bird Visuals